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Product Catalog

There are more than 7,000 Natural Health products which have SFDA approval, but only some 2,800 products sold on the market. These can be classified into several major categories:

1) Beauty and skin-nourishing Products
This is the largest market share in the Natural healthcare industry. According to statistics from a research institution, the sales of beauty products reached 3.54 Billion Yuan (about US$ 442.5 Million) in 2001. It includes three product groups: restorative products, anti-toxin products and anti-caducity products.

2) Weight loss Programme
Weight loss products are universally popular among the younger females. Many new products are appearing in the market and replacing the old ones gradually. Qumei is one of the leading brands in China.

3) Sleep Support
At present, there are 150 million people in China who suffer from insomnia and 300 million people with sleep porblems. Among them, 200 million people live in urban areas, providinga large potential market for sleep-improving products.

4) Enriching Blood Products
Enriching blood products have a stable market in medium and large cities in China. Major brands include Red Hearts K, Dong-E E-Jiao.

5) Enriching Calcium Products and Nutritional Supplements
There are more than 200 enriching calcium products in the market of China. Due to the large demand of urban and suburb, there is still a large potential market for these products and the competition among different brands will increase.

China is one of the biggest producers of vitamins in the world. It has high scientific and technological standards but is not a big consumer country for vitamins, compared with ?European countries and American.

6) Products for Enriching Kidney
There is a big male consumer group for products that enrich the kidneys because Chinese people regard the kidney as a special organ in the traditional medicine philosophy.

7) Anti-fatigue Products
There are two kind of anti-fatigue products: one is only for athletes, the other is for ordinary consumers major ingredients will be ginseng.

8) Products for Benefit to Brain and Intelligence
Children and students are the biggest user group for this kind of products.

9) Lipid-reducing products
According to statistics, there are 8 Millionpeople suffer from high-lipid in China. As estimated, the demand for lipid-reducing products will be more than 10 billion Yuan (US$ 1.25 Billion). Currently, there are about 2000 kind of products in China.