China Agenda -> AUNEW Anti-counterfeiting Label -> AACL Benefits

• The main purpose of the Anti-counterfeiting label:
• To identify product from Australia and New Zealand
• To avoid counterfeit product in China market
• To maintain Australia and New Zealand ‘Natural and Clean’ image in overseas markets
• To monitor and protect health product and foods in foreign market

The benefits of ANZCHA Anti-Counterfeiting registration

• An effective way of identifying your product(s) as Australian made or New Zealand Made - capitalizing on Australia, New Zealand credibility and strong consumer goodwill overseas
• Collective marketing muscle –cost-effective way to build the brand profile, domestically and globally

• ??? Opportunity，to increase sales and market share......more